Create Winning

IMPACT^x is all digital media brand & content monitoring tool that does more than post management and social listening! By taking your analytics to an emotional level, we are revolutionizing digital communication & brand management!

Daniel Füchtenschnieder - Vice President HUGO BOSS Retail Central Hub

IMPACT X’s detailed analysis using the BCS model and brand engagement monitoring tool has enabled us to decode our entire communication from the strategic and tactical to the operational-creative level. The data-driven insights and interpretations that IMPACT X provided us with are highly valuable for linking our digital channels, especially social media channels, with cross-channel and digital experience communication in the store.

Digital Communication and Brand Management of the Next Generation
Simple, Unique, Successful.

Have you ever measured digital Comm & Brand Impact?

Brand Impact Monitoring

We monitor user engagement and performance across all digital me dia touchpoints within a certain time period. Therefore, we make the impact of your communication and brand measurable and controllable!

Full-Funnel Impact

We translate user engagement into brand & performance KPIs and use them to control the top and middle of the funnel all the way to sales entry. Our tool creates the basis for the optimization of brand management and communication strategy.

Content Performance

Have you always wanted to know which content works how and why? Our unique method breaks down content into its individual components to make your communication impact measurable and plannable! So you leave nothing to chance!

Content Creation

Optimize your content creation and turn messages and motives into effective stories that inspire your audience. You become your own brand ambassador and turn customers into real fans of your brand.

Campaign Impact

We record the success of your campaigns to measure the current impact and gain valuable conclusions for future campaign planning. Creative concepts can be optimized when you understand what resonates better with the customer!

Media Performance

Gain clarity on which media format works best on what channel! Use your media assets and media budgets more purposefully and effectively across the entire customer journey.

Distribution Performance

Keep track of your content distribution! Find out which content was played out where and with what results, so that you can continue to achieve the greatest possible impact in the future.

before Content.

Strategy
over Content.

What Impact does your content have on the brand funnel?

IMPACT^x classifies your content into different content layers along the brand & sales funnel. We focus on cognitive experiences that work.

How well does your brand perform?

Reach is not everything! IMPACT^x measure the performance of your communication throughout the entire brand funnel up to the point of sale.

leverages your budget efficiency!

Innovative Segmentation
leverages your Budget Efficiency

Which communication strategy is most effective?

Measure the effectiveness of your communication and campaign strategies. With IMPACT^x you can learn more about the impact of your communication management, and the one of your competition!

Fun to analyse, easy to understand,
simply made for Success.

Identify Trend Topics of your target groups and create emotional storylines!

IMPACT^x helps you to identify the latest consumer trends and crystallize peer groups of your brand, in order to play out target group-specific content with more impact.

What impact do your campaign strategies have?

Optimize your campaign planning and creation! IMPACT^x shows you which of your group and individual campaigns achieve the best impact with the best outcome.

Which Content works best on which communication channel?

Create the best journey experience for your audiences. IMPACT^x helps you learn more about the impact of your content and formats on each of your channels.

High Impact Content Marketing made easy and understandable!

See all aspects of content marketing in one tool and draw helpful conclusions for other departments in terms of strategy, planning and operations!

This is in it for you

And that's why it's made FOR YOU -
Tool Benefits::

Content Monitoring

Quantify the content of all digital media channels from social & owned media to paid media owithin a certain time period along the brand & sales funnel, for adaptation of comm & brand management.

Channel analysis

Analysis of the channel performance for online and offline channels especially for social media to optimize channel control and the customer journey UX.

Communication strategy

Analysis of the main points of content management and budget use with regard to the communication impact to optimize the communication-planning and -strategy.