Create Winning
Brand Impact!
IMPACTx is a social media brand monitoring tool that does more than post management and social listening! We will take your analytics to an emotional level and are revolutionizing digital brand management!
Next Generation Digital Brand Management
easy, unique, successful.
Have you ever measured
digital Brand Impact?
We monitor user engagement across all social media touchpoints within a certain time period. Therefore, we make the impact of your brand measurable and controllable!
We translate user engagement into brand KPIs and use them to control the top and middle of the funnel all the way to sales entry. Our tool creates the basis for the optimization of brand management and communication strategy.
Have you always wanted to know which content works how and why? Our unique method breaks down content into its individual components to make your communication impact measurable and plannable! So you leave nothing to chance!
Optimize your content creation and turn messages and motives into effective stories that inspire your audience. You become your own brand ambassador and turn customers into real fans of your brand.
We record the success of your campaigns to measure the current impact and gain valuable conclusions for future campaign planning. Creative concepts can be optimized when you understand what resonates better with the customer!
Gain clarity on which media format works best on what channel! Use your media assets and media budgets more purposefully and effectively across the entire customer journey.
Keep track of your content distribution! Find out which content was played out where and with what results, so that you can continue to achieve the greatest possible impact in the future.
Strategy
before Content.
What Impact does your content have on the brand funnel?
Our tool classifies your content into different content layers along the brand funnel. We focus on cognitive experiences that work.
How well does your brand perform?
Reach is not everything! We measure the performance of your communication throughout the entire brand funnel up to the point of sale.
Innovative segmentation
leverages your budget efficiency!
Which communication strategy is most effective?
Measure the effectiveness of your communication and campaign strategies. With IMPACTx you can learn more about the impact of your communication management, and the one of your competition!
Fun to use, easy to understand,
made to succeed.
Identify trend topics of your target groups and create emotional storylines!
IMPACTx helps you to identify the latest consumer trends and crystallize peer groups of your brand, in order to play out target group-specific content with more impact.
What impact do your campaign strategies have?
Optimize your campaign planning and creation! IMPACTx shows you which of your group and individual campaigns achieve the best impact with the best outcome.
Which content works best on which communication channel?
Create the best journey experience for your audiences. IMPACTx helps you learn more about the impact of your content and formats on each of your channels.
High impact content marketing made easy and understandable!
See all aspects of content marketing in one tool and draw helpful conclusions for other departments in terms of strategy, planning and operations!
That's in for you -
Our Tool Benefits:
Content Monitoring
Quantify the content of all social media channels within a certain time period along the brand funnel, for adaptation of brand management.
Channel analysis
Analysis of the channel performance for online and offline channels especially for social media to optimize channel control and the customer journey UX.
Communication strategy
Analysis of the main points of content management and budget use with regard to the communication impact to optimize the communication-planning and -strategy.
Format analysis
Analysis of the content format and motive effectiveness to optimize content planning and creation.
Campaign analysis
Analysis of campaign and advertising budget effectiveness in terms of communication impact and used content to optimize content creation.
Competition & Potential analysis
Alignment of communication strategy and management of competition for optimization in differentiation.
Budget - efficiency
Optimize budget deployment across all channels, media types, and campaigns through greater content efficiency and better targeting.
Meet our
Team:
Our Management Team
Michael Müller
CEO of IMPACTx
Svenja Malchow
Head of Platform Management
Jennifer stroh
Head of Content Marketing
Leopoldo Ascanio
Head of Content Data Analytics
Our Team of Experts
Julian Schäfer
Senior Brand Consultant
Alexander Bock
Online Marketing & eCommerce Project Manager
Marcus Liehr
Innovation & Management Consultant
For questions and enquirements
please use our contact form.
We are looking forward
to hear from you!
